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One of the latest buzzwords on the Internet today is “OptiMindZation.” A hybrid of the words “mind” and “optimization,” it is a word coined by Stephen Pierce, the man behind the OptiMindZation system. Pierce claims that by using his system, individuals can quickly become smarter with little energy expended in the process.

The idea has a broad appeal. After all, who wouldn’t want to be smarter? This might be one of the reasons why Pierce’s system has been embraced by people from all walks of life. Urban professionals, teachers, housewives, students, and many more have learned the benefits of Pierce’s methods.

Pierce himself comes across as a very average, approachable individual. He often conducts his Mind Mapping seminars in casual dress, khakis or jeans and t-shirt, as opposed to a three-piece suit. His humble background, including several years of living on the streets, lends him credibility in the eyes of his average listener. During his seminars, he teaches people in just a few minutes how to read a book and easily retain most of the information that is read.

His method has certainly drawn some criticism. Some claim that there is nothing magical about his system at all. However, even Pierce himself admits that it’s not magic. If it was, not many people would be able to master it. Others claim that much of Pierce’s method is simple common sense. This may be true, but Pierce maps it out in a way that makes sense to the average person. So many people claim that their minds have been transformed by Pierce’s system that it’s hard to ignore.

Pierce’s real money may come, however, through the marketing of his OptiMindZation program via the Internet. It’s a 12-volume set of CDs which are designed to produce certain effects on the brain through playing a particular combination of frequencies. Another name for the method is ‘brain entrainment,’ a term that is not new to science. Listeners are told to play the CDs for a prescribed amount of time. Eventually, the brain becomes re-trained and more efficient. Many swear by Pierce’s Optimindzation program, and Pierce is clearly benefiting from its success.

Pierce has also made a healthy living through affiliate marketing, lecturing, and writing. His success doesn’t seem to have changed his personality much. He still prefers blue jeans over dress pants, but he’s happy not to be living on the streets anymore.